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Clinique Unveils New NFT Metaverse More Like Us Campaign

Addresses lack of diversity.

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By: Christine Esposito

Editor-in-Chief

Clinique has announced its first makeup NFT (non-fungible token) campaign in partnership with Daz 3D, creators of one of the world's most inclusive NFP (non-fungible people) collections. The Estée Lauder Co. brand says the campaign further cements its commitment to building a better and more inclusive digital beauty world focused on accessibility to address the lack of representation in the Metaverse. Clinique made its foray into the metaverse in 2021. As part of this initiative, Clin...

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